AUSTIN — Beef Loving Texans, the Texas Beef Council’s (TBC) consumer-facing brand, is wrapping up its statewide search for the “Ultimate Beef Loving Texan.” Two finalists will compete for the crown on three video episodes seen exclusively on BeefLovingTexans.com and YouTube. The winner will hold the title for one year.

Beef Loving Texans launched the contest to inspire millions of Texans to try new recipes featuring delicious, nutritious beef.  “Culinary influencers have a unique following of consumers who enjoy their creativity and passion for food,” said Rachel Chou, TBC’s director of consumer marketing. “Their innovation is a key strategic pillar for TBC as we develop new ways to bring Texans to the table over a shared love of beef.”

The search for the Ultimate Beef Loving Texan began with six food influencers sharing their best beef recipes on social media and directing fans to vote for their favorites at BeefLovingTexans.com. Houston-based food and lifestyle influencer, Danielle Dubois, and Lytle-based chef and teacher, Johnny Stewart, were named finalists after the public vote.

Dubois and Stewart then participated in three rounds of competition, cooking beef dishes for judges, which included BBQuest co-hosts Kelsey Pribilski and Jess Pryles along with Austin-based chef Miguel Vidal of Valentina’s Tex Mex BBQ and Food Network host Ali Khan.

The video series aims to inspire viewers to recreate the finalists’ beef-centric dishes in their own homes, encouraging more beef purchases statewide. Beef lovers across Texas will witness the judging panel – experts in their own right – as they bring their discerning palates and strong appreciation for beef to the forefront.

“This showdown between Danielle and Johnny is more than a contest,” Chou said. “It’s a celebration of Texas cuisine and each contestant’s unique journey cooking with beef. It’s one more way TBC is helping bridge the gap between beef producers and consumers with fun, educational entertainment.”

Watch all three episodes of the “Ultimate Beef Loving Texan” now on BeefLovingTexans.com and YouTube. Learn more about the Texas Beef Council and its programs at TexasBeefCheckoff.com.

About Texas Beef Council

The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1-per-head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information, visit TexasBeefCheckoff.com.

–Texas Beef Council