WAYLAND, Iowa — ChopLocal, an online farmer’s market for niche meat producers, will be offering its second round of educational webinars to help farmers, small meat processors, and fishermen increase their sales through e-commerce. The grant-funded webinar series kicks off on Sept. 12 with the first of five educational opportunities.
Join ChopLocal on Sept. 12 and discover how to stay at the top of Google search results by using proven SEO strategies and an effective Google Business profile. In Mastering SEO & Google Business for your D2C Meat Company, we will cover why SEO is important, what factors influence search engine rankings and how to utilize strategic keywords.
On Sept. 14, ChopLocal will partner with Stewards Unlimited, an agricultural grant writing service, to cover program requirements and grant writing tips for the USDA MPPEP Grant. The Meat and Poultry Processing Expansion Program is available for independently owned meat and poultry processing businesses to help expand their processing capacity.
With the holiday season fast approaching, it’s time to start thinking about what to offer. On Oct. 3, our seasoned panel of guests will share more about what products to include, what price point to shoot for, and how to collaborate with other local businesses. Creating & Marketing Irresistible Holiday Gift Boxes will be sure to spark creativity as you curate the perfect gift for your customers this holiday season.
Direct-to-consumer farmers moving into e-commerce face new challenges, including technology considerations, digital marketing, and order fulfillment. Is E-Commerce Right For You?, offered on Nov. 7, is designed for farmers that may be considering direct-to-consumer meat sales. This webinar will cover tips for improving the e-commerce experience for customers, order fulfillment, marketing techniques and more.
Creating high quality marketing materials can help you stand out from the crowd. On Dec. 5, learn how to Elevate Your D2C Meat Business with Canva. In this webinar, attendees will learn how to use the brand kit to level up and streamline designs, how to create templates that can be used for multiple purposes and other basic graphic design tips and tricks.
These educational opportunities are free to all niche-meat producers. To learn more or register, visit https://sell.choplocal.com/local-meat-marketing-resources.
— ChopLocal
