JEFFERSON CITY — Reaching consumer audiences and telling the story of agriculture is a top focus for Director of Agriculture Chris Chinn. That’s why the 2017 edition of Missouri Agriculture will focus on consumer- facing messaging and consumer-targeted distribution, as we work to make this year’s issue our most successful and impactful yet.

The 2017 edition will profile our state’s farm families, putting a face on agriculture. Content will also help consumers understand the industry’s $88.4 billion economic impact on Missouri. Distribution efforts will focus on reaching key consumers who are interested in – and often concerned about – food and farming, through public placement and targeted distribution.

Advertising sponsorships are an essential part of making this concept a reality. For more information about advertising in this important publication, contact Herb Harper at (615) 947-6733 or [email protected].

— Missouri Department of Agriculture

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